My Rhetorical Action Plan

My Rhetorical Action Plan

Tartufo, Zack. "Simple Plan Foundation". https://commons.wikimedia.org/wiki/File:Simple_Plan_Foundation.jpg. 10/14/2012 via Wikimedia. Public Domain. 

In this blog post I will describe my plan for the audience, genre, and responses of argument for my project.

Audience:

• Knowledge: The audience does not know much on the topic. They know the ads that they see on their social media platforms but they don't know much beyond that. They don't know what businesses are giving up to advertise on these platforms or what they are gaining. They may have an opinion against advertising on social media because it may annoy them.
• Values: The world of social media has so much diversity that the values vary greatly among the audience. The audience may view the advertisements as annoying but may be interested in the statistics behind social media advertisements.
• Standards of Argument: I think the use of statistics that show the effectiveness of social media will aid in my argument because they are strong evidence. I could also potentially use the story of a small business who has thrived with the use of social media, because the generation of social media users loves a success story they can share.
• Visual Elements: I could potentially use a chart displaying the statistics I am using that could be easily shared on social media. I could also potentially show a picture of the small business owners being happy and that would draw a emotional response.
• Purpose: The purpose of my argument is to show that there is a reason behind the advertisements that show up on peoples social media feeds and that these advertisements are not going to stop any time soon. While they may not like it, social media advertising is huge for businesses and I will be showing my audience why and how businesses utilize this. With some explanation for why businesses do this, users of the platform may have some understanding next time an advertisement shows up on their feed.

Genre:

Podcast: Example 1 Example 2

• The function of a podcast is to provide an audio recording that is available for downloading an listening. Podcast are used to give the host a space to talk about whatever they want. It is designed to allow me to discuss my subject in a less formal way while still sharing the information that I want.
• This would usually be posted on a specific website for podcasts.
• I would share statistics which would be logos and the tone of my voice would be pathos.
• Visual elements are not used in this genre.
• If I were to use this genre I would most likely use an informal style but still factual. The audience would not be a formal audience so I would want it to be something entertaining. 

Article: Example 1 Example 2

• The function of an article is to provide the information you intend on sharing through a platform that is read. Where the article is published often is based on the intended audience.
• The setting of my genre is on the web. It would have to be intended for a site that the younger generation of social media users frequents.
• I would be using logos when sharing statistics and pathos when deciding what tone to write in. I get also use an emotion invoking image. I could also use ethos and give a background on myself to build some credibility.
• I would use an image to display statistics. I would also consider using an image of happy business owners to evoke emotions.
• If I were to use this genre I would write it formal enough to be taken seriously but informal enough that I keep the attention of my audience.

Responses/Actions

Positive Reactions

• Readers respect the research I've done and the statistics that I share and think about what these statistics mean.
• Readers see the reason behind businesses advertising so heavily on social media platforms.
• Reader, agree or disagree, will be more knowledgeable about the subject and be able to actively participate in a debate.

Negative Rebuttals

• Readers say that the statistics prove nothing.
• Readers are persuaded by the saddening stories of businesses being ruined by social media.
• Readers say they still don't see the value of advertising over social media.
• My response to these rebuttals would be to further explain the statistics and show how much the profitability of businesses has increased due to being able to advertise on social media. I would also give examples of little known businesses the exploded due to social media.