Analyzing Message in "Social media is reinventing how business is done"

Analyzing Message in "Social media is reinventing how business is done"

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In the blog post I will be analyzing the message of the article I have selected for project 2.

The two most relevant things that author Tim Mullaney is trying to convey

• express an idea or opinion
• inform the reader about a topic that is often misunderstood

Mullaney express the idea that social media is extremely important in the world of business. Businesses have been able to utilize social media to advertiser to an audience never expected. He informs the reader on how social media is involved with businesses as it could easily be misunderstood how it is used. Many people may not even know that social media factors into the business world.

Which bullet points are not relevant to the goals of the author?

• Advocate for change
• Move the readers to feel a certain way

There is nothing moving or a change that needs to be made for this topic. This is a topic that is not a controversial one. There is no need to change the use of social media in the field of business unless one feels it has a negative effect, which this author does not. The use of social media in the field of business does not have the ability to move someone.

Are there nuances and layers to the message the author(s)/speaker(s) is/are trying to get across? If so, what are they? If not, why not?

A layer to Mullaney's message is that he reference many different statistics and many different examples. He references Red Robin, Walmart, and Dell among other companies. By giving these examples a reader is able to see that he is not making up his evidence. With his statistics and his examples he is able to provide solid evidence to back up his argument and his ideas.