Audience and Genre

Audience and Genre

Special Collections. "Audience Frontier Fiesta". https://commons.wikimedia.org/wiki/File:Audience_Frontier_Fiesta.jpg. 1950 via Wikimedia. Public Domain.

In this blog post I will be discussing the two different audiences I could be writing for. I will be including potential genres that I could display my information.

Big social media users

Social media has exploded since Facebook. Hundreds of millions of people use some form of social media everyday. Be it Facebook, Twitter, Instagram, Snapchat, or any of the many other social media platforms, people young and old use social media everyday. These people may be interested in how and why businesses utilize social media to reach the hundreds of millions of users.

• Article

I could write an article on the subject that includes how businesses are using social media to reach these average users and give the statistics why. I would want to write this article on a place that these social media users would go. Potentially writing it for a well known publication, like CNN or Forbes for example and then share it on Facebook or Reddit or another popular social media site.

• Example one
• Example two

• YouTube Video

Another potentially genre would be to make a YouTube video explaining how businesses utilize social media and the pros and cons behind it. This would be effective because YouTube is a social media site so the video would be placed where these social media users constantly are.

• Example one
• Example two

Those involved in the business world

This could be businesses owners, those involved in advertising, or even those who are just interested in how businesses operate. This audience is fairly large because social media is huge and so is being able to advertise using it. These people interested in business will want to see the effect social media has had business.

• Op-Ed for business publication

I could write an Op-Ed for a business publication. Something like Businessweek for Bloomburg. I would write about how social media has changed the whole landscape of the business world. I would discuss the pros and cons of social media for businesses and I would be able to use more business related terms because it would be geared towards a business crowd.

• Example one
• Example two\

• Business Podcast

I could make a business podcast which I would discuss the topic of advertising in social media. I would share statistics and discuss the pros and cons of it. I could bring up various examples of how social media has affected a certain business. I could also discuss how social media advertising is growing and how it has changed the business world.

• Example one
• Example two